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The dilemma of plagiarising isn't new. Neither can it be restricted to the inventive folks belonging to the film and advertising industry who intentionally copy ideas beneath the garb of inspiration or ignorance. This custom of stealing someone else's ideas is rampant in other industries as well, can be from the name of industrial or spying on competitors.

In case of the innovative business like advertising, the issue is two-fold. When the agency professionals are the culprits; andWhen, of all the folks, the customer is guilty of indulging in this malpractice. Plagiarism is an euphemism for stealing.A few months back, I reported that a case of plagiarism by means of a post on a social site after an instance when a "allegedly" reputed business house plagiarised a strategic branding and communication thought our agency had presented during the pitching to the account.

How do we plug this leak? .

First, the second point, "What action can the agency take?" Is wishful thinking. The real question remains, "What possible measures can an agency take to prevent such incidences?" . Presentation of creatives, in whatever form, is a common practice and also a requirement for pitching. A history check on the client's credibility might be a way out; nonetheless it is not possible and the source of information might not be credible adequate and trustworthy. Naturally, the customer should realise that this Legislation will prove to be his own nemesis, the cause of his downfall. But then these clients have problems with myopia.

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